Subaru VIP Military Program: Exclusive Savings for Our Heroes

At Don Miller Subaru West in Madison, WI, we are proud to participate in the Subaru VIP Military Program. This special program is designed to honor and give back to the brave men and women who serve our country. If you are an active-duty U.S. military member, you and your eligible immediate family members can take advantage of exclusive benefits and savings when purchasing or leasing a new Subaru vehicle.

Enjoy Exclusive Discounts and Benefits

Through the VIP Military Program, eligible participants can receive a discount off the retail price on select new Subaru models. This discount can be combined with most offers, allowing drivers from Verona or right here in Madison to maximize their savings and own a safe, reliable, and adventure-ready Subaru.

Through the Subaru VIP Military Program, those in active duty and reserves, all military retirees, and veterans within 24 months of separation may be eligible to receive $500 off the purchase or lease of a new Subaru. In addition, your price will be further reduced by any applicable regional cash incentives in effect at the time of purchase. These exclusive discounts make it even easier for our military community in Middleton, Fitchburg, and farther away to experience the joy of driving a Subaru.

Competitive Financing Options


In addition to the VIP discount, we offer competitive financing options through our finance center. Our finance experts are here to guide you through the process and help you secure the best possible rate and terms for your new Subaru. We work with a variety of lenders and will customize a finance package that fits your budget and lifestyle. Be sure to check out our New Vehicle Specials for the latest offers on our most popular Subaru models like the Outback, Forester, Crosstrek, and more.

Learn More About the Subaru VIP Military Program

To learn more about the Subaru VIP Military Program and start the process of getting your exclusive savings, contact us today. One of our team members will be happy to answer any questions you may have and schedule a VIP appointment for you. We are honored to serve those who serve our country, so let us help you get behind the wheel of a new Subaru that you love at an exceptional value.

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* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.

**The arrival timeline is an estimate. It may vary due to circumstances beyond Subaru’s or the retailer’s control.