The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Don Miller Subaru West dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Fete de Marquette, Paddle and Portage, Winterfest
American Diabetes Association
Love Promise Stories from Don Miller Subaru West
Subaru and Don Miller Subaru West believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
OPERATION WARM: THE ROAD HOME DANE COUNTY - ANGELA S
Thank you again Don Miller Subaru for your generous support of The Road Home! We got all the coats set up for pick-up yesterday and families have already been picking out their new ones :) I've attached some photos below! Please know how helpful this support is -- it relieves a financial burden for parents, keeps kiddos warm on their way to school, and lets them pick out exactly what they want. Thank you again and stay warm!
Twice the Love: Don Miller Subaru West Champions Madison Teachers - Tom Q
Don Miller Subaru West - and East - have proven their dedication to our community in the most powerful way possible: by choosing the Madison Public Schools Foundation as their "Share the Love" Hometown Charity—twice. This incredible loyalty translates into direct support for our schools. Their generosity has been a primary engine for our Teacher Support Network, ensuring schools have the budget to stock up on essential supplies so that they can focus on what matters: our students. By repeatedly stepping up to support public education, Don Miller Subaru West isn't just selling cars; they are investing in the future of every student in Madison. We are honored by their continued trust and partnership.
CZAR'S PROMISE WALK - CHRIS B
Thank You for Making the Inspiring Hope Walk Such a Success! What an incredible day! We are deeply grateful to everyone who joined us for the Czar’s Promise Inspiring Hope Walk — a day filled with stories, smiles, and hope shared among our amazing community. Because of your generosity, we’re thrilled to share that we raised over $112,000 to further our mission of supporting families and funding critical cancer research that helps both pets and children. Your kindness and compassion make a lasting impact — and together, we’re inspiring hope every step of the way. --Czar's Promise Team
Driving Hope in Our Community - Daniella M
Don Miller Subaru East and Don Miller Subaru West continue to be invaluable partners to Light The Night and Blood Cancer United in Madison. Just like the vehicles they stand behind, their partnership is reliable, steady, and built with care. As our Mission Chariot Sponsors, they help create a space where survivors, caregivers, and families feel supported during one of the most meaningful nights of the year. This year, more than 1,500 participants came together at Light The Night to honor loved ones and stand united in hope. Subaru East and West helped make that possible, ensuring every family felt seen and every story had a place. Their commitment brings real heart to our work, and I am grateful for the light they continue to shine for blood cancer patients and families across Wisconsin.
Wisconsin Bound Dog Rescue Adoption Event - Subaru Loves Pets - Debra B
Everyone associated with Wisconsin Bound Dog Rescue (WBDR) would like to let you know that we are very grateful and appreciative of the generous grant provided by Subaru and the ASPCA. The supplies gifted in the Subaru new dog adoption box surely shows your love for dogs. Our dog rescue is a non-profit organization that is run entirely by volunteers. Your gift will go a long way towards providing support for the dogs that we rescue throughout the year. Your donation will be used to help cover the cost of veterinary bills for the dogs we take in, food and needed miscellaneous items that allow us to continue to provide temporary homes until permanent homes are located. We would also like to thank the staff at Subaru West for allowing us to utilize your facility to showcase our current available dogs and help promote dog adoptions.
Subaru Love Promise Moment: Delivering Comfort at American Family Children’s Hospital - Daniella M
As part of the Subaru Loves to Care initiative, The Leukemia & Lymphoma Society had the privilege of partnering with Don Miller Subaru West to deliver warmth, comfort, and encouragement to young patients and families at American Family Children’s Hospital in Madison. Together, we shared blankets, care kits, and handwritten messages of hope...small gestures that carry a big message: you are not alone in this journey. I had the honor of joining this visit as the Campaign Development Manager for Light The Night, and it was a powerful reminder of why we do what we do. Standing alongside our partners at Don Miller Subaru West and American Family Children's Hospital to deliver moments of kindness, especially to children facing the unimaginable, was both humbling and hopeful. We are so grateful for the continued support of Don Miller Subaru West, whose dedication to community goes far beyond the showroom floor. And to the incredible staff and care teams at American Family Children’s Hospital, thank you for creating an environment where healing and hope go hand in hand. If you or a loved one is affected by a blood cancer diagnosis, LLS provides free support through our Information Resource Center. Call 1-800-955-4572 or visit lls.org/IRC to connect with an oncology social worker or nurse. Together, we’re bringing love and light into even the toughest moments one blanket, one message, and one child at a time.
Don Miller Subaru West Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Madison, this is a harsh reality. Helping others strengthens communities, which is why Don Miller Subaru West is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Don Miller Subaru West have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Don Miller Subaru West donated 204 coats to The Road Home - Dane County - Madison, WI. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Don Miller Subaru Lights The Night for Blood Cancer Patients! - Kim S
Extending a huge, heartfelt thank you to Don Miller Subaru for their incredible partnership with The Leukemia & Lymphoma Society as the Mission Chariot Sponsor at Madison's Light The Night event on October 10th. What an incredible night! By coming together to support this important event, Don Miller Subaru has made a significant impact on the fight against blood cancers. Their generous contribution helps fund critical research and provide essential resources for blood cancer patients, which is truly invaluable. Their dedication to helping those in need goes beyond just a financial commitment—it's a true reflection of their leadership in the community. Their involvement in the Madison Light The Night event is a testament to their commitment to making the world a better place and supporting those in the community who need it most. Thank you, Don Miller Subaru, for bringing light to the darkness of cancer for patients in our community. We are incredibly grateful for your support.
Subaru Share the Love Campaign - Kim L
The Leukemia & Lymphoma Society (LLS) Upper Plains Region wants to thank the Don Miller and his team at Subaru for their generous partnership this past winter 2023! Through Subaru’s Share the Love campaign, the Don Miller Subaru East and West teams raised over $100,000 for LLS, as the Hometown Charity, to deliver on its critical mission of curing blood cancers and supporting patients in the community. “We are so grateful to Miller and his team for this generous contribution to The Leukemia & Lymphoma Society,” said Region Executive Director, Kortney Hamm. With support from dedicated partners like Subaru, LLS is able to drive forward our mission to improve the quality of lives of patients and families affected by a blood cancer diagnosis by funding research, offering free support and resources and advocating for policies that provide access to better and more affordable cancer care.” The Upper Plains Region team is proud of all the support provided by the folks at Subaru and grateful for the community generosity as well. Thank you for helping us make an impact in the fight against blood cancer.
Don Miller Subaru West Loves to Care for Pediatric Cancer Patients - Brenda K
Together with Subaru of America, The Leukemia & Lymphoma Society (LLS) is dedicated to making the world a better place by providing warmth and love to patients and their families. Since 2016, Subaru retailers across the United States have partnered with LLS staff to deliver co-branded blankets, messages of hope and care kits to cancer patients in hospitals and treatment centers. On a June afternoon, Don Miller Subaru West staff pulled up to UW Health Kids American Family Children’s Hospital accompanied by longtime LLS volunteers, Kim and Austin Schuetz. After unloading the boxes, the group shared appreciation for each other – the caregivers of the hospital who choose daily to help children on some of their most challenging days, the staff of Don Miller Subaru West who have committed to this partnership year after year – making a big difference for local patients who receive their kindness, and the volunteers of LLS who help spread awareness increasing the impact a nonprofit organization like The Leukemia & Lymphoma Society can make in communities of all sizes. Leukemia survivor, Austin Schuetz, was happy to be able to meet therapy dog, Archie, while visiting the hospital. These seemingly little things - therapy dogs, blankets, patient care kits, messages of hope from strangers – can brighten a patient’s day and we are all proud to be able to provide comfort and support for patients during their cancer treatment. The staff of UW Health Kids American Family Children’s Hospital wants Subaru to know, “You can be very proud of your efforts and the impact that you've had on all of us here in the Department of Pediatrics Cancer and Blood Disorders Division.”
