What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Don Miller Subaru West dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Fete de Marquette, Paddle and Portage, Winterfest

American Diabetes Association

Did Don Miller Subaru West go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Don Miller Subaru West

Subaru and Don Miller Subaru West believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets Event - Lauren B

When Don Miller Subaru West chose Underdog Pet Rescue of Wisconsin to be a featured organization for Subaru Loves Pets Month, 2022, we knew we were in for a treat. Through our partnership with Don Miller Subaru, we hosted an adoption event at the dealership on October 15th. We brought 20 pets throughout the day, and so many dogs, puppies, cats, kittens, and even rabbits got to meet many employees and attendees. So many people mentioned how proud they were to own Subaru vehicles because of the support the brand has for animal welfare causes. By the end of the day, we received numerous applications for our adoptable pets. By the month’s end, most of the animals who attended are all adopted into loving homes. Thank you, Don Miller Subaru West for giving us the opportunity to find homes for so many deserving animals. The support means the world to us, and our animals sure had a great time, too!

Underdog Pet Rescue of Wisconsin
Subaru Loves Pets Event

Don Miller Subaru West Loves to Care for Patients at American Family Children's Hospital - Brenda K

Employees of Don Miller Subaru West delivered love, hope and warmth to the patients of American Family Children’s Hospital on July 21st through their generous donation of warm fleece blankets. These blankets were accompanied by notes of encouragement written by Subaru staff and customers. Unless a loved one has been through IV chemotherapy you might not know the cold that runs through a patient as they receive their infusion. The Subaru staff’s generous gift of these blankets is meant to warm the body and the soul of the patients. Subaru of America’s “Share the Love” partnership with The Leukemia & Lymphoma Society is seven years strong and we are honored that Don Miller Subaru West has partnered with us since 2018 to support local blood cancer patients during their treatment journey. Ami Myrland, newly appointed LLS Madison Board Member, joined this delivery to see the magic of this Subaru partnership and thoroughly enjoyed the experience. American Family Children’s Hospital staff shared that these blankets are one of the most requested things from a patient and such a comfort to them. Dr. Paul Sondel, staff member of AFCH, rounded out the delivery and shared his appreciation for this Subaru partnership. The Leukemia & Lymphoma Society is proud to be able to bring together generous local businesses and cancer care facilities to support our cancer patients. Thank you to all who made this a special day!

The Leukemia and Lymphoma Society
Don Miller Subaru West Loves to Care for Patients at American Family Children's Hospital

Subaru Loves Pets Adoption Month: Ms. Scarlett - Korinne P

Ms. Scarlett was one of our featured animals during the Subaru Loves Pets Adoption month. Ms. Scarlett was a true underdog, or undercat in this instance. She originally came to the shelter in 2011 after her owner passed away, then again in September 2021 after her new family surrendered her back to us. At this point Ms. Scarlett was almost 15 years old and partially deaf. Despite those factors staff and volunteers quickly fell in love with her. Ms. Scarlett was the sweetest cat, and always wanted to be curled up on your lap. She loved anyone and everyone. Despite her charm, we knew she would be with us for a while, again due to her age. Because of this she stayed in one of our special Kitty Kottages. This room is much larger and simulates a more homey environment. She was featured on local radio as our Pet of the Week, and on our social media channels.Her adoption fee was also reduced in honor of the Subaru Loves Pets event. Then after about 7 weeks Ms. Scarlett found her new home on October 31st! We are so happy for Ms. Scarlett and her new family!

Dane County Humane Society
Subaru Loves Pets Adoption Month: Ms. Scarlett

The Foundation for Madison's Public Schools - Laurie S

The Foundation for Madison’s Public Schools is deeply grateful to Don Miller Subaru for selecting us to be the Subaru Share the Love Hometown Charity recipient in 2020. Subaru and the Foundation are natural partners considering our shared focus on community, quality education, and service to educators. This generous program will help the Foundation bring vital supplies to students and teachers throughout the Madison Metropolitan School District. The Foundation for Madison’s Public Schools is a true hometown charity. For nearly 20 years we have supported the education of every child by raising private funds, awarding grants, developing community partnerships, and advocating for Madison’s public schools. We believe that every child deserves a high quality and equitable education. In early 2020, the Foundation launched the Teachers P.E.T.S. (Progress Equity Tools and Supplies) program to create an equitable classroom experience for all students and to relieve teachers from spending their own money on supplies. Then, with the COVID-19 pandemic, school supplies quickly became an urgent need, as thousands of students did not have the supplies required for at-home learning. Since August, thanks to funding from generous community donors, we have raised $220,000 to help deliver over 3,723 school supply kits to students in need of resources. Students across every one of our 50 Madison public schools have benefited. However, we are far from finished; the Madison school district estimates an additional 2,000-4,000 students will need supplies and other supports to ensure their wellbeing this school year. The support of Don Miller Subaru’s Share the Love program will help to meet these ongoing needs. To learn more or to donate to the Teachers P.E.T.S. school supply program, visit the Foundation for Madison’s Public Schools’ website: We can’t thank our community—and especially Don Miller Subaru—enough for what has already been accomplished; a heartening example of how even in the toughest of times, we can rally behind one of our community’s greatest assets: our public schools!

The Foundation for Madison's Public Schools
The Foundation for Madison's Public Schools

Don Miller Subaru Cares About Animals In Need - Ash C

During the last week of October, Dane County Humane Society (DCHS) and Don Miller Subaru West partnered together to help animals find homes through a virtual pet adoption week! From October 24-October 31, DCHS adopters received $25 worth of pet supplies and Lonely Hearts Club animals had their adoption fees reduced. This event was made possible through the ASPCA & Subaru Loves Pets Grant Program. Community interest kept DCHS Adoption Counselors busy, with almost every available adoption appointment booked through the entire week. DCHS is happy to announce that 48 animals found loving homes during the event, including 24 cats, 22 dogs, 1 duck and 1 chicken! “We were so excited to partner with Don Miller Subaru West, ASPCA and Subaru to help animals find homes during this virtual adoption event,” says Amy Good, Director of Development and Marketing for DCHS. “Partnerships like this make it possible for us to continue our mission of helping people and animals in our community." “We wanted to partner with Dane County Humane Society because Don Miller Subaru West and its employees wish to Share the Love that pets bring us every day,” says Steve Roberts, Service Adviser at Don Miller Subaru West. Thank you so much to the ASPCA, Subaru Loves Pets, Don Miller West Subaru and Subaru for their continued efforts to help homeless pets find loving homes!

Dane County Humane Society

Subaru Shares the Love with JDRF - Lottie B

On behalf of JDRF, I want to thank Don Miller Subaru for giving us the opportunity to be the Hometown Charity for the 2019 - 2020 Subaru Share the Love Event. Through this generous charitable gift, JDRF will provide local and national funding for diabetes research, as well as support for children and families challenged by Type One diabetes.Type One Diabetes, formerly known as Juvenile Diabetes, is an autoimmune disease that affects children, teens, and adults. The pancreas of someone with T1D produces little or no insulin. Insulin is a hormone needed to allow sugar, (glucose) to enter cells to produce energy and maintain health. T1D patients are dependent on artificially injected insulin and must constantly manage the disease to prevent life threatening complications. The money raised during the Share the Love event supports important research throughout the world and locally at the University of Wisconsin Medical Center, in Madison, WI. In the last 50 years, research dollars have brought many life saving advances, including artificial insulin and many improvements to the management of the disease. Dollars raised are also used to provide education materials, outreach, and support to families in the Dane County area and surrounding communities. Recently, more online information and access to JDRF Toolkits and other resources have been vital to help type one patients and their families, especially, during COVID-19. Thank you again Don Miller Subaru for all of your support! For more information, please visit,

JDRF Western Wisconsin
Subaru Shares the Love with JDRF

Funds Fosters Healthy Children and Environments - Kelley V

Thanks to Don Miller Subaru West’s generous year-end donation, the Aldo Leopold Nature Center (ALNC) will continue to provide children with year-round programs in a safe, nurturing, and convenient location that challenge their bodies and minds. ALNC’s long-term goal is to address two of the greatest challenges of today: the health of our children and the health of the planet, as the two are inextricably connected. To re-establish a healthy balance for children, their families, and the environment, we must teach children how to maintain a healthy lifestyle and a sustainable environment. Exposure to nature is a critical part of the development of every child. Scientific studies report that children who spend time learning in nature experience improved creativity, confidence, problem-solving, critical thinking, self-awareness, academic achievement, and self-discipline. In addition, they exhibit reductions in stress, fewer behavioral problems, and less instances of mental illness, and are more likely to develop a lifelong admiration and respect for nature. Specifically, funding from Don Miller Subaru West will support our ACCESS for ALL initiative including: Subsidized school field trips with access to mobility-challenged trails, a sit-ski, and dual-language programming, Bus transportation subsidies to qualifying schools, Nature Nuts after school programs for elementary school-age children from economically-challenged households, Summer camp and vacation day scholarships to ensure educational equality, Wonder Bugs On the Road preschool program to foster multi-generational learning experiences in the natural world Junior Naturalists mentoring program to help adolescents develop career-related skills, Free Seasonal family events—Fall Fest, Candlelit Snowshoe Hike, and Maple Syrup Fest, Nature Preschool with sliding scale tuition and scholarship options, Community Access Memberships to ensure everyone can become an ALNC member. The impact of these programs is significant. One camper this past summer told us how important is was for him to receive a scholarship, he said: “The canoeing and camping trip was great, and I was away from my family for the whole week. I think the physical activity helped me gain endurance, and I learned how to survive in the wilderness. Also, I liked meeting new friends who are also into the outdoors. It was a trip I will never forget.” Thank you, Don Miller Subaru West, for your generous support of Access for All programs at the Aldo Leopold Nature Center so underserved children can reap the many benefits that connecting with nature provides!

Funds Fosters Healthy Children and Environments

Meals Manager Delivers with a Passion - Sue B

Colorado native Addie Endreson is used to the snow and cold that can be challenging in Wisconsin. She’s up to the challenge of ensuring 32,000 meals a year are packaged and delivered to seniors, adults with disabilities, and homebound individuals. Thanks to a fleet of three vehicles--including two Subarus--Addie knows she has reliable transportation to ensure meal delivery. Addie’s story: “My role as Evening Meals on Wheels Manager officially began in May 2019. Though I am new to my role, I have been involved with EMOW since 2017 when I coordinated volunteers for the program and served as the backup to the manager. My passion has always been healthy food access. Throughout my career, I have been involved with various food programs including one in Colorado where I connected low-income families to healthy, local food sources. I am very excited to continue my passion in bringing food security to seniors throughout the Greater Madison Area.” In her role as manager, Addie counsels clients, manages orders and cancellations with the chef, and coordinates more than 150 volunteers. The Evening Meals on Wheels program complements noon programs and fills a gap in services. It plays an important role, Addie, says. The program • Allows clients to stay in their homes longer • Impacts overall health. Some clients have gained weight when they needed to, meals have helped stabilize insulin levels, people are receiving more balanced meals. • Provides good nutrition which helps to prevent falls. • Provides social contact. • Gives family members and caregivers peace of mind that their loved ones are eating a balanced meal. Meal preparation is one less thing caregivers have to worry about. Addie also oversees a small paid staff who ensure meals are delivered to pick up points for the volunteer drivers. Food even follows Addie home. “Fun fact,” she says, “is this: My husband and I started a compost pile for the first time. Maintaining it has been one of our favorite hobbies this summer.” While Addie may be new as the manager, Subaru (with vehicles from Don Miller Subaru in Madison) has been bringing reliability to the meals on wheels program for many years. We're glad to have Addie and our Subarus!

Independent Living, Inc
Meals Manager Delivers with a Passion

Don Miller Subaru West Delivers Hope to Patients! - Karen R

On Thursday, July 11 the Don Miller Subaru West and the Leukemia & Lymphoma Society delivered 80 blankets to UW – Madison American Family Children’s Hospital. This was the fourth year that Don Miller West has made this generous gift through the Subaru Loves to Care program, but the first year that we were able to deliver gifts to American Family Children’s Hospital! Kim S, LLS Trustee and mother of a pediatric ALL survivor treated at American Family Children’s hospital, was able to attend the event and thank the hospital staff and the Subaru employees. Blankets will be delivered to patients and families being treated for cancer at the hospital. Don Miller Subaru West also celebrated making a transformational gift to The Leukemia & Lymphoma Society by selected The 2018 Light the Night Walk as a Subaru Hometown charity. LLS is truly grateful for their partnership.

The Leukemia & Lymphoma Society
Don Miller Subaru West Delivers Hope to Patients!

Don Miller Subaru West Loves to Care! - Katie K

The Leukemia & Lymphoma Society was fortunate enough to partner up with Don Miller Subaru West during the month of June for the Subaru Loves to Care program. During the month of June, Subaru customers filled out messages of hope that were delivered to cancer patients in the community. Along with the messages of hope, Subaru created co-branded blankets with LLS that were also delivered to patients. Our delivery was held at the UW Health Carbone Cancer Center. The nurses and admin were so appreciative of the blankets and mentioned how great of a need they are as patients still get cold while going through treatment in the summer. This is the first year LLS had the opportunity to partner with John Duell's team and we are so grateful to be working with a team that spreads love and warmth all while making an impact in the community. Thank you for your time and efforts, Subaru West! You are truly making a difference locally and globally!

Leukemia & Lymphoma Society
Don Miller Subaru West Loves to Care!