The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Don Miller Subaru West dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Fete de Marquette, Paddle and Portage, Winterfest
American Diabetes Association
Love Promise Stories from Don Miller Subaru West
Subaru and Don Miller Subaru West believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Love Promise Moment: Delivering Comfort at American Family Children’s Hospital - Daniella M
As part of the Subaru Loves to Care initiative, The Leukemia & Lymphoma Society had the privilege of partnering with Don Miller Subaru West to deliver warmth, comfort, and encouragement to young patients and families at American Family Children’s Hospital in Madison. Together, we shared blankets, care kits, and handwritten messages of hope...small gestures that carry a big message: you are not alone in this journey. I had the honor of joining this visit as the Campaign Development Manager for Light The Night, and it was a powerful reminder of why we do what we do. Standing alongside our partners at Don Miller Subaru West and American Family Children's Hospital to deliver moments of kindness, especially to children facing the unimaginable, was both humbling and hopeful. We are so grateful for the continued support of Don Miller Subaru West, whose dedication to community goes far beyond the showroom floor. And to the incredible staff and care teams at American Family Children’s Hospital, thank you for creating an environment where healing and hope go hand in hand. If you or a loved one is affected by a blood cancer diagnosis, LLS provides free support through our Information Resource Center. Call 1-800-955-4572 or visit lls.org/IRC to connect with an oncology social worker or nurse. Together, we’re bringing love and light into even the toughest moments one blanket, one message, and one child at a time.
Don Miller Subaru West Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Madison, this is a harsh reality. Helping others strengthens communities, which is why Don Miller Subaru West is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Don Miller Subaru West have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Don Miller Subaru West donated 204 coats to The Road Home - Dane County - Madison, WI. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Don Miller Subaru Lights The Night for Blood Cancer Patients! - Kim S
Extending a huge, heartfelt thank you to Don Miller Subaru for their incredible partnership with The Leukemia & Lymphoma Society as the Mission Chariot Sponsor at Madison's Light The Night event on October 10th. What an incredible night! By coming together to support this important event, Don Miller Subaru has made a significant impact on the fight against blood cancers. Their generous contribution helps fund critical research and provide essential resources for blood cancer patients, which is truly invaluable. Their dedication to helping those in need goes beyond just a financial commitment—it's a true reflection of their leadership in the community. Their involvement in the Madison Light The Night event is a testament to their commitment to making the world a better place and supporting those in the community who need it most. Thank you, Don Miller Subaru, for bringing light to the darkness of cancer for patients in our community. We are incredibly grateful for your support.
Subaru Share the Love Campaign - Kim L
The Leukemia & Lymphoma Society (LLS) Upper Plains Region wants to thank the Don Miller and his team at Subaru for their generous partnership this past winter 2023! Through Subaru’s Share the Love campaign, the Don Miller Subaru East and West teams raised over $100,000 for LLS, as the Hometown Charity, to deliver on its critical mission of curing blood cancers and supporting patients in the community. “We are so grateful to Miller and his team for this generous contribution to The Leukemia & Lymphoma Society,” said Region Executive Director, Kortney Hamm. With support from dedicated partners like Subaru, LLS is able to drive forward our mission to improve the quality of lives of patients and families affected by a blood cancer diagnosis by funding research, offering free support and resources and advocating for policies that provide access to better and more affordable cancer care.” The Upper Plains Region team is proud of all the support provided by the folks at Subaru and grateful for the community generosity as well. Thank you for helping us make an impact in the fight against blood cancer.
Don Miller Subaru West Loves to Care for Pediatric Cancer Patients - Brenda K
Together with Subaru of America, The Leukemia & Lymphoma Society (LLS) is dedicated to making the world a better place by providing warmth and love to patients and their families. Since 2016, Subaru retailers across the United States have partnered with LLS staff to deliver co-branded blankets, messages of hope and care kits to cancer patients in hospitals and treatment centers. On a June afternoon, Don Miller Subaru West staff pulled up to UW Health Kids American Family Children’s Hospital accompanied by longtime LLS volunteers, Kim and Austin Schuetz. After unloading the boxes, the group shared appreciation for each other – the caregivers of the hospital who choose daily to help children on some of their most challenging days, the staff of Don Miller Subaru West who have committed to this partnership year after year – making a big difference for local patients who receive their kindness, and the volunteers of LLS who help spread awareness increasing the impact a nonprofit organization like The Leukemia & Lymphoma Society can make in communities of all sizes. Leukemia survivor, Austin Schuetz, was happy to be able to meet therapy dog, Archie, while visiting the hospital. These seemingly little things - therapy dogs, blankets, patient care kits, messages of hope from strangers – can brighten a patient’s day and we are all proud to be able to provide comfort and support for patients during their cancer treatment. The staff of UW Health Kids American Family Children’s Hospital wants Subaru to know, “You can be very proud of your efforts and the impact that you've had on all of us here in the Department of Pediatrics Cancer and Blood Disorders Division.”
Beyond Grateful! - Lana H
Our local non-profit is small, but we do what we can to raise funds for pediatric and pet cancer research. We also support families emotionally, educationally, and financially whose pets have received a cancer diagnosis. And, we put together gift bags (Woof and Meow Packs) that we give to local veterinary specialty clinics to give out to families when their pets have received a cancer diagnosis. These bags include treats, toys, and blankets for pets, as well as gift cards and information on our organization to help. They provides a little comfort and care during an incredibly difficult time. When Kathy K. from Don Miller Subaru West reached out prior to the holidays and asked if they could help yet again...we were ecstatic! She went to work on organizing a holiday drive (and when I say organized, they went all out with a HUGE, beautifully decorated Christmas tree right in the middle of their showroom so nobody would miss it) at their location and they blasted it on their social media sites. They brought in more treats, toys, and blankets for pets receiving cancer treatments than we ever imagined! And yet...they STILL weren't done! They know how important supporting families during cancer treatment is and they continued their generosity by donating $500 worth of gas cards to help these families get back and forth to their pet's treatments! When I arrived to pick up their donations, I was blown away...and so teary-eyed. They care...they TRULY care about pets in our community and they never miss an opportunity to let that show!!!! From the bottom of my VERY grateful heart...THANK YOU for always going above and beyond for our pets, and our community as a whole! You just keep reaffirming that I made the absolute best choice by becoming part of the Subaru family, one that truly cares! THANK YOU!!!
Madison Parks, Teen Programming, and Pets. They cover it all! - Pierce S
Don Miller has been a wonderful supporter of the Madison Parks Foundation the past couple of years. One of our initiatives covers teen programming at Warner Park. The biggest struggle with this program was being able to get kids to the rec center or transport around the county to participate in leadership opportunities and a basketball referee apprenticeship. They generously donated money to our fundraising efforts to purchase two electric 12 passenger vans. With their help we were able to raise enough money for these two vans. Secondly, they have been supporters of our annual Picnic in the Park event which helps us fundraise for all our initiatives under our Parks For All campaign. We could not accomplish our goals without the support of local businesses like Don Miller Subaru. We are thrilled to have them on our side. Separately from their support of the Madison Parks Foundation, I greatly appreciate their efforts towards pets. As a veterinarian all non-profits that help pets or people who have lost a pet hits close to home. The Madison Community is lucky to have such great support. Thank you Don Miller Subaru!
Maybe you can teach an old dog new tricks - Amber W
As a 10-year-old dog, it isn’t easy to get a fresh start in life. That becomes even more difficult if you’re a male pittie (Pit Bull) mix with a that some people might find intimidating, until they get to know you and realize you’re a big softie. This is the situation that Bestie found himself in when he came into the care of Fetch WI Rescue in August of 2023. As the name implies, Bestie is just looking to be your best friend, and his foster describes his favorites things as: being cozy, my own space, cuddling, massages, being brushed, attention, walks and snacks. When the adoption event with Don Miller Subaru West came up in October 2023, we knew this was Bestie’s time to shine! He made friends and won the hearts of volunteers and potential adopters alike, and was always loveable and patient in a busy setting. The team at Don Miller Subaru West was so welcoming to all the foster dogs, including our senior pittie Bestie! They didn’t blink an eye at him attending, even though his head was bigger than some of the foster puppies there. And they provided an amazing goodie box that was able to go home with Bestie, including a stuffed car that he fell in love with immediately. While Bestie didn’t find his forever home that day, we can’t thank Don Miller Subaru West enough for their warm welcome, hosting adoption events, and everything they do to support rescue animals. It’s so refreshing to see a company dedicated to making a true difference in their local community!
Helping our community with Thanksgiving groceries! - Amie H
We at the Goodman Community Center were delighted and surprised to receive a generous food donation to our Thanksgiving Basket Drive from Don Miller Subaru West. Every year, we provide thousands of Dane County families with everything they need to make a traditional Thanksgiving meal at home. This year, our goal was 4,000 Baskets, and we fully expect to distribute more than that. This huge event can’t happen without the thousands of people throughout the community to step up to help out. People like the community at Don Miller Subaru West. This wonderful donation of food will go long way in ensuring we can provide every family who needs one with a Thanksgiving Basket. Thank you, Don Miller Subaru team!
Don Miller Subaru REALLY DOES LOVE pets! - Lana H
It started off a few years ago when I saw an ad for Subaru's Underdog campaign. It caught my eye and after looking into the Subaru company, I realized they supported the very things that are most important to me...pets and the environment. Even though I was nowhere near needing a vehicle, I KNEW my next one would be a Subaru. Fast forward a couple years and I luckily found myself at Don Miller West Subaru where I happily scooped up a Forester. In the process, I started talking with a lovely lady, Kathy Kreutzer. I mentioned to her how I came upon purchasing a Subaru and how I helped found Czar's Promise, an organization that helps support families whose pets have been diagnosed with cancer, in addition to funding companion animal and pediatric cancer research and it would be great if they could get involved. I had no idea in that moment the wonderful partnership we were creating. Kathy immediately got excited and said this would be something they would DEFINITELY be interested in. Since then, Don Miller Subaru has done everything they can to help support our local, grassroots non-profit. They have sponsored our annual walk every year...and grew their sponsorship tremendously. They have generously donated items for our families and swag bag for our walks, and donated the most AMAZING silent auction items that started a huge bidding war. This helps us TREMENDOUSLY at Czar's Promise continue to support pets' families and help in the fight against cancer. They continuously ask what they can do to help and deliver. They aren't JUST a car company. They TRULY care about pets, their people, and their community...it isn't something they just say. I am touched at their hearts, kindness, and generosity to continuously go above and beyond to make this world a little better for everyone. Their commitment to our pets and environment are impressive and I am truly grateful for their support of Czar's Promise. I've never had brand loyalty to a car company in my life, but I can honestly say that I will never drive anything but a Subaru and Don Miller will always be the place I go. I love that they not only provide a safe (and super stylish) vehicle, but that they do all they can to make the world a better place. Thank you for all you do, Don Miller Subaru...you definitely make this world a MUCH better place!!!
