The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Don Miller Subaru West dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Fete de Marquette, Paddle and Portage, Winterfest
American Diabetes Association

Subaru Love Promise Heart

Love Promise Stories from Don Miller Subaru West

Senior Meals Program Grateful for New Subaru  –  Sue B

Senior Meals Program Grateful for New Subaru

A 2018 Subaru Outback is making a difference for seniors in the greater Madison, Wisconsin, area. The brand-new vehicle was donated to the Evening Meals on Wheels program at Independent Living, Inc., a local nonprofit organization. Local television stations were on hand November 28--Giving Tuesday--to catch the excitement from recipients and Subaru representatives. In celebration of its 50th anniversary, and in keeping with its commitment to support local communities nationwide, Subaru of America, Inc. donated 50 new Subaru Outback vehicles to select Meals on Wheels programs throughout the country in partnership with Meals on Wheels America. The 50 vehicles will be used to deliver an estimated 53,000 meals to an additional 3,700 seniors across 39 states. Meals on Wheels America received more than 200 applications from member organizations for the new vehicles. Independent Living’s Evening Meals on Wheels program was the only program in Wisconsin that was selected. On average, Madison’s Evening Meals on Wheels program produces 34,800 meals annually, delivered by approximately 180 volunteers and organizations, traveling 26,400 miles. It is the only evening program of its kind in Dane County. Independent Living CEO Joyce Behrend says, “Our dedicated volunteers and staff have a 90-minute window to make evening deliveries. The Subaru Outback will be invaluable helping us meet those commitments to the seniors we serve. This is especially true during the winter season when driving conditions can be challenging and sometimes a deterrent for our volunteers.” To prep the Evening Meals on Wheels vehicle for delivery, the national Subaru organization worked with local Subaru retailer Don Miller Subaru West. Craig Halliday, retailer marketing manager for Subaru Minneapolis region, says, “We were excited that six Meals on Wheels programs in our region were selected. It’s even better that the recipient in Madison is already familiar with Subaru. The Evening Meals on Wheels program worked with John Duell, the general manager, back in 2011 when they acquired a new Subaru at that time!” For the last nine years, Subaru of America has supported the national Meals on Wheels network through “Share the Love,” its annual philanthropic event. In total, the holiday program has contributed more than $12 million to Meals on Wheels America and provided more than 1.7 million nutritious meals, friendly visits and safety checks for seniors. Ellie Hollander, president and CEO, Meals on Wheels America, says, “Subaru’s ’50 Cars for 50 Years’ vehicle donation will enable Meals on Wheels programs, like the program offered through Independent Living, to expand its reach to many Madison area seniors in need. This latest act of care and kindness further underscores Subaru of America’s longstanding commitment to giving back to communities large and small.” The Subaru and Meals on Wheels partnership is part of Subaru Loves to Help, a pillar of the automaker’s larger Subaru Love Promise Community Commitment effort dedicated to making a positive impact on local communities across the country. Each 2018 Subaru Outback donated will be delivered to local retailers and wrapped with Meals on Wheels America and ‘Subaru Loves to Help’ co-branding. “We wanted to celebrate our 50th anniversary in America in a way that is appropriate for our brand and are delighted to donate vehicles that will support local communities by combating threats of isolation and hunger affecting seniors across the country,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “At Subaru, we believe in providing safe and reliable vehicles for all of life’s journeys and are honored to partner with Meals on Wheels to help people live more nourished lives.”

Making good on a Love Promise.  –  Don Miller Subaru W

Making good on a Love Promise.

On a cold day in March, Nuestro Mundo Community School (NMCS) entered their name into the National Wildlife Federation (NWF) & Subaru's 'Subaru Loves the Earth' initiative with the hope that their school may be selected to receive the award. In April, NMCS was thrilled to find out they were selected as a recipient for what quickly became known as the 'Gift That Keeps on Giving!' First came the letter from NWF & Subaru announcing the award & $100 gift card to be spent on our garden. This was quickly followed by an email from John Duell, General Manager of Don Miller Subaru West, announcing he would be delivering garden tools & garden elements to NMCS. John was incredibly kind & patient delivering the tools at a time convenient for NMCS. It was exciting to discover all the wonderful gifts.....bird houses, bird feeders, bird bath, garden tools, etc. One of the 'biggest' hits was the smallest item- an adorable toad abode! But of course the gift kept on giving when we then received our eighteen native plants for the school garden. John again was kind & helpful in reaching out to NWF and Subaru to clarify when & how these plants would be received. Students were excited to use their new garden tools to get these beautiful plants in the ground. And of course the gift keeps on giving as the plants will continue to grow and add beauty to the school and there are already birds enjoying the bird houses, feeder, and bath! Thank you John and Don Miller Subaru-we appreciate you!

2016 Share The Love Donation  –  Paulette G

2016 Share The Love Donation

Words cannot express our sincere appreciation to all of you at Subaru and Don Miller. This was an amazing surprise and our tears of joy showed the team’s passion for what NWDSS does on a daily basis. I think we are all still in shock! I will keep you posted on our projects and how this fabulous donation helps us continue our mission of helping older adults age successfully! We are so grateful for this partnership. This donation, presented on April 4, 2017 WILL have a tremendous impact on the services we provide. One area we know some funds will be utilized is to improve our kitchen area to accommodate the increasing needs for our nutrition program which includes mobile and congregate meals as well as those who are part of the adult day program (over 10,000 meals annually). One quote I heard more than once within our community was, ”my next car will be a Subaru!” We thank you for this wonderful opportunity and having us participate in the 2016 Share the Love event. Please know, anyone can use us as a resource. With Sincere Appreciation, Your Friends at Northwest Dane Senior Services, Inc. Paulette Glunn, Executive Director

Bringing The Joy of Winter to Everyone  –  Yuriy G

Bringing The Joy of Winter to Everyone

Don Miller Subaru has sponsored Madison Winter Festival for the past five years. Madison Winter Festival is a weekend long celebration in February, that promotes outdoor sports, recreation, art and healthy lifestyles in winter. Over ninety truckloads of snow transforms the Capitol Square in Madison, WI, into a race and recreational venue for spectators, winter enthusiasts and athletes to enjoy. With the generous support from Don Miller Subaru, Madison Winter Festival has been able to host the Wisconsin State High School Nordic Ski Sprint Championships as well as introduce over one hundred individuals with physical disabilities and visual impairments to the joy of cross country skiing year after year. The Festival has become a cherished community tradition, that would not be possible without the help of Don Miller Subaru.

Don Miller Subaru West Helps Feed The Needy  –  John D

Don Miller Subaru West Helps Feed The Needy

Last year, Madison's most anticipated and successful place making event, La Fete de Marquette, celebrated its 10th anniversary. As producer and benefactor of the event, the Wil-Mar Neighborhood Center looked to our sponsors like Don Miller Subaru and Subaru of America and found it exceedingly easy to share our heartfelt appreciation for making it possible. Why? Here are just two reasons why: Funds raised from Fete have helped provide over 100,000 meals to some of our neediest and vulnerable neighbors; and In just 10 short years, Fete de Marquette has grown to being considered one of the top three anticipated and iconic events in all of Madison. This, in turn, has helped positively develop a once declining urban center into a more vital and more vibrant community. We work hard to produce events like Fete, and in turn, invest proceeds back into the lives of people needing help. A point of gratitude often missed is our sponsors like Don Miller Subaru and Subaru of America also work tirelessly to build a successful business which allows them to give back to organizations like the Wil-Mar Neighborhood Center. We thank you for your hard work! We thank you for your continuing support.

Isthmus Paddle and Portage  –  Chad H

Isthmus Paddle and Portage

Don Miller Subaru has become an integral part of the annual Madison institution that is the Isthmus Paddle and Portage. Sponsors like Don Miller Subaru are who enable us to put this race on each year. And with the added partnership we have created with the Clean Lakes Alliance, our sponsors also help us bring awareness to the improvement and protection of the Madison area lakes, rivers and wetlands. We're proud to have Don Miller Subaru on board each year!