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New Subaru Impreza in Madison, WI
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**The arrival timeline is an estimate. It may vary due to circumstances beyond Subaru’s or the retailer’s control.
The New 2026 Subaru Impreza for Sale in Madison
Drivers across Madison, WI, seeking a dependable and flexible compact hatchback will find the 2026 Subaru Impreza an excellent option. This five-door hatchback balances practicality with lively driving performance, ideal for daily commutes, weekend trips, and everything in between. At Don Miller Subaru West, we are proud to present this impressive vehicle to customers who prioritize quality, capability, and value in their next car.
Performance That Inspires Confidence
The 2026 Subaru Impreza offers a distinctive driving experience within the compact car segment. It comes with two different powertrain options to cater to diverse preferences. The Sport trim is equipped with a lively 2.0-liter H-4 engine generating 152 horsepower, while the RS trim features an upgraded 2.5-liter H-4 engine delivering a notable 180 horsepower. Both engines include Dual Active Valve Control System (DAVCS) for variable valve timing, electronic throttle control, and auto start-stop technology to enhance efficiency. Standard Full-Time All-Wheel Drive ensures excellent traction and stability in various weather conditions, ideal for Middleton drivers facing different road challenges year-round. The vehicle pairs this with a sophisticated CVT that offers steering wheel paddle-shift controls and an eight-speed manual mode, providing smooth acceleration and responsive handling for an enjoyable drive. Estimated fuel efficiency is 27 MPG city and 33 MPG highway for the Sport trim, while the RS trim achieves 26 MPG city and 33 MPG highway, balancing performance with economy.
Advanced Technology at Your Fingertips
Inside the 2026 Subaru Impreza, advanced technology elevates every ride. The main highlight is the 11.6-inch Multimedia Plus System, which features a high-res multi-touch display, gesture controls, and voice commands. Smartphone connectivity is standard, offering both wired and wireless Android Auto, along with wireless Apple CarPlay that provides a full-screen view, ensuring easy device access. Bluetooth streaming and hands-free calling keep you connected safely, while HD Radio offers clear audio entertainment. The system also supports Over The Air (OTA) updates to keep your tech current. Fitchburg residents will benefit from the sophisticated EyeSight Driver Assist, which includes adaptive cruise, lane keep assist, lane departure alert, and collision mitigation, providing comprehensive safety. The RS trim can be upgraded with a Harman Kardon sound system featuring 10 speakers and a 432-watt amplifier for premium audio quality.
Interior Comfort and Exterior Style
The 2026 Subaru Impreza features a refined design both inside and outside. Its exterior measurements include a length of 176.2 inches, a width of 70.1 inches, and a height of 58.3 inches, forming a sporty yet practical silhouette. The hatchback body style enhances versatility while maintaining an athletic look, complemented by standard 18-inch dark gray aluminum-alloy wheels with a machine finish on the Sport trim. Auto on/off projector beam LED headlamps with adaptive high-beam functionality offer excellent visibility at night, while front fog lamps improve visibility in tough weather. Inside, the cabin comfortably seats five with supportive front bucket seats that have six-way manual adjustment for the driver and four-way for the passenger. The Sport trim comes with sport cloth upholstery, and the RS trim upgrades to RS cloth upholstery with heated front seats as standard. Drivers in Verona will notice thoughtful interior details, such as a leather and metal-look steering wheel on the RS trim, voice-activated dual-zone automatic climate control, and features like proximity key entry with push-button start.
Comprehensive Features for Modern Drivers
The 2026 Subaru Impreza is equipped with a wide range of features aimed at boosting safety, convenience, and comfort. It includes a comprehensive airbag system with dual-stage front airbags, seat-mounted side airbags, curtain airbags for both rows, a driver knee airbag, and rear side-impact airbags. The four-wheel disc brakes feature ABS, brake assist, hill hold control, and an electric parking brake, ensuring confident stopping. Vehicle Dynamics Control, electronic stability control, and driveline traction control work together to handle various driving conditions effectively. Standard features also include a rearview camera, low tire pressure warning, perimeter alarm, remote keyless entry with illuminated entry, and power windows with one-touch operation. The rear seats fold 60-40 for extra cargo space, and the 16.6-gallon fuel tank offers a good driving range. Emergency SOS and connected services provide reassurance, while internet access on the go keeps you connected. Our service department is always ready to help keep your Impreza in top condition.
Subaru Impreza Trim Level Breakdown
The 2026 Subaru Impreza comes in two trim levels, each with distinct features and capabilities. The Sport trim is a great entry point, equipped with a 2.0-liter engine, sport cloth upholstery, body-colored power side mirrors with turn signals, and variable intermittent wipers. Optional packages for the Sport include BSD/RCTA and the All Weather Package with Power Moonroof, adding blind spot detection, rear cross-traffic alert, automatic emergency steering, heated exterior mirrors, dual-mode heated front seats, windshield wiper de-icer, and emergency lane keep assist. The RS trim enhances the experience with a more powerful 2.5-liter engine, standard heated front bucket seats, blind spot detection, rear cross-traffic alert, evasion assist, heated wiper park, a roll-up cargo cover, and black power heated side mirrors. An optional upgrade package for the RS offers a 10-way power driver's seat with lumbar support, a power moonroof with UV and dark tint glass, and a premium Harman Kardon speaker system. Both trims share a 105.1-inch wheelbase and come with standard Full-Time All-Wheel Drive, ensuring reliable performance in any configuration.
Visit Don Miller Subaru West Today
When you're ready to experience the 2026 Subaru Impreza firsthand, Don Miller Subaru West welcomes you to our Madison, WI, dealership. Our knowledgeable sales team is dedicated to helping you find the perfect Impreza configuration for your lifestyle and preferences. Whether you're drawn to the Sport trim's efficiency or the RS's enhanced performance, we'll guide you through every feature and option. We invite you to schedule a test drive and discover why the Impreza remains a favorite among compact car enthusiasts. Beyond the initial purchase, our commitment to customer satisfaction extends to comprehensive vehicle maintenance and support throughout your ownership experience. Visit Don Miller Subaru West today and let us help you get behind the wheel of your next Subaru Impreza.
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Don Miller Subaru West
5822 Odana Road
Madison, WI 53719
- Sales: 608-442-3232
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