New 2018 Crosstrek Videos Highlight the Reliability of Subaru

This video seems like just a cute story about a dog, his person, and a slowly growing friendship. But, it's a part of Subaru's new push to market the 2018 Crosstrek, and it tells a much deeper story.

Because while Subaru is known for the reliability of its engines, its components, and all of its parts, its vehicles are built for another kind of reliability, too: knowing that wherever you need to go--and wherever your relationships go--your Subaru can follow along.

The SVP of marketing for Subaru of America summed it up best:

"Our goal is always to develop vehicles that are safe, reliable, versatile and fun. The 2018 Crosstrek offers customers all of that along with the features that they have come to expect from Subaru in a stylish new design."

In a nutshell, the 2018 Crosstrek is the type of small SUV that's in it for the long haul--even if sometimes that long haul towards befriending your new girlfriend's dog is really, really long.

This video ("Welcome to the Pack") is just one of two new commercial spots that Subaru has recently created, with the Carmichael Lynch agency, highlighting the best of the new Crosstrek; the other video ("Forever Young") can be caught on TV this fall, or online on Subaru's Youtube channel.

See the new 2018 Crosstrek for yourself online, or visit us in Madison, WI to see the all-new redesigned SUV in person.


Categories: News, Video


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