Don Miller Subaru West

5822 Odana Road ,
Directions Madison, WI 53719

  • Call or Text Sales: (888) 741-0449
  • Service: (888) 641-2054
  • Parts: (877) 250-3211

New and Used Vehicle Sales Departments Open 9AM-5PM on Memorial Day! (Service, Parts, and Body Shop will be closed.)


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Don Miller Subaru West dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Fete de Marquette, Paddle and Portage, Winterfest
American Diabetes Association

Subaru Love Promise Heart

Love Promise Stories from Don Miller Subaru West

2016 Share The Love Donation  –  Paulette G

2016 Share The Love Donation

Words cannot express our sincere appreciation to all of you at Subaru and Don Miller. This was an amazing surprise and our tears of joy showed the team’s passion for what NWDSS does on a daily basis. I think we are all still in shock! I will keep you posted on our projects and how this fabulous donation helps us continue our mission of helping older adults age successfully! We are so grateful for this partnership. This donation, presented on April 4, 2017 WILL have a tremendous impact on the services we provide. One area we know some funds will be utilized is to improve our kitchen area to accommodate the increasing needs for our nutrition program which includes mobile and congregate meals as well as those who are part of the adult day program (over 10,000 meals annually). One quote I heard more than once within our community was, ”my next car will be a Subaru!” We thank you for this wonderful opportunity and having us participate in the 2016 Share the Love event. Please know, anyone can use us as a resource. With Sincere Appreciation, Your Friends at Northwest Dane Senior Services, Inc. Paulette Glunn, Executive Director

Bringing The Joy of Winter to Everyone  –  Yuriy G

Bringing The Joy of Winter to Everyone

Don Miller Subaru has sponsored Madison Winter Festival for the past five years. Madison Winter Festival is a weekend long celebration in February, that promotes outdoor sports, recreation, art and healthy lifestyles in winter. Over ninety truckloads of snow transforms the Capitol Square in Madison, WI, into a race and recreational venue for spectators, winter enthusiasts and athletes to enjoy. With the generous support from Don Miller Subaru, Madison Winter Festival has been able to host the Wisconsin State High School Nordic Ski Sprint Championships as well as introduce over one hundred individuals with physical disabilities and visual impairments to the joy of cross country skiing year after year. The Festival has become a cherished community tradition, that would not be possible without the help of Don Miller Subaru.

Don Miller Subaru West Helps Feed The Needy  –  John D

Don Miller Subaru West Helps Feed The Needy

Last year, Madison's most anticipated and successful place making event, La Fete de Marquette, celebrated its 10th anniversary. As producer and benefactor of the event, the Wil-Mar Neighborhood Center looked to our sponsors like Don Miller Subaru and Subaru of America and found it exceedingly easy to share our heartfelt appreciation for making it possible. Why? Here are just two reasons why: Funds raised from Fete have helped provide over 100,000 meals to some of our neediest and vulnerable neighbors; and In just 10 short years, Fete de Marquette has grown to being considered one of the top three anticipated and iconic events in all of Madison. This, in turn, has helped positively develop a once declining urban center into a more vital and more vibrant community. We work hard to produce events like Fete, and in turn, invest proceeds back into the lives of people needing help. A point of gratitude often missed is our sponsors like Don Miller Subaru and Subaru of America also work tirelessly to build a successful business which allows them to give back to organizations like the Wil-Mar Neighborhood Center. We thank you for your hard work! We thank you for your continuing support.

Isthmus Paddle and Portage  –  Chad H

Isthmus Paddle and Portage

Don Miller Subaru has become an integral part of the annual Madison institution that is the Isthmus Paddle and Portage. Sponsors like Don Miller Subaru are who enable us to put this race on each year. And with the added partnership we have created with the Clean Lakes Alliance, our sponsors also help us bring awareness to the improvement and protection of the Madison area lakes, rivers and wetlands. We're proud to have Don Miller Subaru on board each year!